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Pet Food Anatomy: Seeing Through the Fluff

Claims of ‘premium’, ‘super premium’ or ‘gourmet’ shouldn’t be taken at face value, as these are mere marketing tactics designed to sell you a product. Dr William Burkholder, a specialist at the Center for Veterinary Medicine, recommends looking past the claims on packaging and actually checking the list of ingredients. To do so, you only need a minimal knowledge of nutritional information.